WoodSpring Launches New Brand for Business Travelers

The new WoodSpring Signature brand will have a more residential feel and provide a more welcoming atmosphere.

WICHITA, KS—WoodSpring Hotels, operators of WoodSpring Suites and Value Place hotels, has just launched a new prototype brand targeted to mid-priced, extended-stay travelers who typically stay for weeks at a time and want higher service levels. The WoodSpring Suites Signature brand will make guests feel more at home by providing extra amenities not found in the current WoodSpring hotels. And the new brand is just one part of a robust national expansion that the Wichita, KS-based company has underway.

“We expect to break ground on 40 hotels this year,” Jim Strawn, president of construction and development at WoodSpring, said at a press conference yesterday. One-quarter of these will be corporate-owned, and the company expects to break ground on 50 hotels in 2017. WoodSpring has eight Signature prototypes in its pipeline, including three projects underway in both the greater Houston and Seattle markets, and plans to finish one in suburban Pittsburgh by the fourth quarter of this year, and one in Saugus, MA by spring 2017.