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Why Hotels Need to Cater to Millennials

ATLANTA—“Millennials are fueling the growth of independent boutique hotels and the new branded boutique hotels.”

Millennials are fueling the growth of independent boutique hotels and the new branded boutique hotels. Millennials are fueling the growth of independent boutique hotels and the new branded boutique hotels.

ATLANTA—Hotel developers and owners are catching on to something multifamily players have long known—the industry must cater to developers. And not just leisure hotels for younger vacationers but also business hotels for Millennial travelers.

GlobeSt.com caught up with Kevin Richards, COO of Legacy Ventures, an Atlanta-based company that plans and develops hotels and restaurants ranging in size from $10 million to $100 million, to drill down into this reality in part one of this exclusive interview. Stay tuned for part two, in which Richards will discuss price sensitivities among Millennials looking at hotels.

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Jennifer LeClaire

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