Mobility and Optimization Dominate Banking

JLL’s Walter Bialas says there is no market or brand that’s immune from the banking evolution.

DALLAS—While banking is not disappearing, it’s certainly transforming. Although the winds of industry change are not completely predictable, two key themes continue to dominate banking’s real estate landscape in 2018: mobility and optimization. Branch banking continues to evolve, driven by customer demand for convenience. i.e., the ability to do business anytime and anywhere.

Banking institutions are accommodating this evolution, according to JLL’s 2018 banking update. The report spearheaded by JLL’s Dallas-based Walter Bialas, vice president, market research, highlights continued branch optimization by both large and small banking institutions, a feature reported last year that is still shaping the industry. Locally, as an example, the Dallas metro has gone from 1,812 branches in 2010 to 1,672 in 2017.