The Rise of Experiential Mega Developments

Lawry Meister

In our tech-centric world, people want experiential spaces. The rise of the trend has been most prevalent in the retail sector—where brands and retail owners see experience as a way of combatting competition from ecommerce platforms—but it has bled into other asset classes, and owners have seen experiential properties as a way to drive value. Now, developers are considering the user experience earlier on. Steaven Jones Development Company and Creative Office Properties are building INclave, a live-work-play property in Marina del Rey. The developers are focusing on building a unique experience by bridging the office and multifamily services and amenities, giving tenants more inclusive access and a seamless experience. You might call it a mega mixed-use project, because it is one that not only mixes asset classes, but that also in some ways overlaps asset classes through shared experiences. We sat down with Lawry Meister, president and CEO of Steaven Jones Development Company, to talk about the new property and their vision behind it.

GlobeSt.com: What is the vision of INclave?