The rise of technology—from fiber infrastructure to television services to cell tower leases—has spurred growth in the niche industry of ancillary services groups. Multifamily Ancillary Group, which provides expertise and contract management and negotiations for all multifamily ancillary services, is expanding its team to better service clients across the country. The Irvine-based firm has hired Marcelino Tito Estrada as regional VP. In the new role, he will lead telecom and cable contract negotiations, project management, utility billing and recovery, client relations, and business development, according to the firm. We sat down with Estrada to talk about his new position at the firm, why this is an ideal time for expansion and where the ancillary services business is headed.