Joel Ross

Lodging pundits and people involved in the industry will continue to try to sell you that the lodging industry is doing great, and has been, and will continue to for many years. The hospitality pundits and appraisers have been selling the fiction since 2016 that the industry would be doing great through 2019. They have had to materially modify their story lines since then because the numbers were simply not happening to support the fiction they were putting forth. Their projections made in 2016 for 2017-18 were off by 50%, or more.