While interior design is usually the focus, Straight Designs, a design firm based in L.A., is making a case for why exterior design is just as important for the success of an asset. This year, there are a handful of emerging trends in exterior design that are shaking things up, from colorful palettes to outdoor furniture. We sat down with Jules Escalona, art director at Straight Designs, to talk about the trends in exteriors, why exterior design should be a focus and get his advice on what developers should look for in quality exterior design.