New Firm Focuses on Curating Dining Experiences

The explosion of food and beverage experiences has created a need for niche expertise in the hospitality market, and Cultivate Hospitality Group—a new brokerage firm and real estate consulting firm—is arriving to do just that. The firm’s president and managing partner Peter Peterson has a unique background in both real estate and food and beverage that allows him to work directly with developers and owners to curate unique dining experiences for a property’s target demographic group. We sat down with Peterson exclusively to talk about the next firm, what inspired it and how the industry is responding.

GlobeSt.com: What was the impetus to launch Cultivate?

Peter Peterson: We are seeing the importance of food and beverage in all types of real estate these days. In the retail world, it is certainly becoming more important to have great food and beverage in all of your products, but even beyond that, we see what I call the hospitality-driven nature of all types of real estate. Office buildings and residential buildings are trying to distinguish the amenities that they have, and food and beverage is a way to do that. We are seeing that food and beverage has become important in all aspects of real estate. Our business plan is to focus on all asset classes. We didn’t realize how quickly we would really be in all of those segments, but we are really bringing in clients in all of those segments.