MATCH Gathers Die-Hard Arts Fans

MATCH is located at 3400 Main in Midtown (credit: CORE Design Studio).

HOUSTON—Houston covers 655 square miles–so vast that New York, Washington, DC, Boston, San Francisco, Minneapolis and Miami could fit inside its boundaries and have room to spare. While Houston is a sprawling metropolis that has continued to grow as a cultural, arts and creative melting pot with strong support, there was no neighborhood or district to bring smaller artistic groups together with patron access.

That meant that even the most devoted arts fans had to drive far and wide to get a fix. And visitors to Houston rarely traveled beyond the Museum District or Theater District to experience the array of creative offerings that can be found in one of the fourth-largest US cities.