3D Models to Take on Vital CRE Role

Bell says 3D today means so much more than capture, gaming and virtual walk-throughs.

SAN FRANCISCO—3D technology is knocking at the door of the commercial real estate world and in many firms, it has been welcomed in. As part of that marketing and adoption effort, former Apple iTunes exec Chris Bell was recently named Matterport‘s new chief marketing officer. Bell was previously the head of worldwide marketing and product management for Apple’s iTunes division, where he was responsible for overseeing marketing for iTunes’ flagship products across 119 countries in support of a $5 billion online retail business.

His appointment follows Matterport’s milestone of having amassed more than 1 million 3D models of real-world environments–the largest repository of 3D space data in the world–which will fuel the company’s creation of artificial intelligence-based computer vision tech. In this exclusive, Bell recently discussed this technology and its impact.