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The Future of Real Estate Brokerages

B6 CEO Paul Massey and Compass CEO Robert Reffkin share their views on changes that the brokerage industry needs.

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NEW YORK CITY—With news such as Eastern Consolidated’s closing, the coming of blockchain, and Cushman & Wakefield reportedly operating at a loss for the last three years, should brokers be worried?

Paul J. Massey, Jr. recently launched the investment sales and capital advisory firm, B6, a move of resounding confidence in the brokerage business. He’s hiring 50 brokers. The firm recently signed a 12,010 square-foot lease to occupy the entire eighth floor at 1040 Sixth Ave. with the building’s asking rent in the low-$50s, as reported in the New York Post.

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Betsy Kim

Betsy Kim was the bureau chief, East Coast, and New York City reporter for Real Estate Forum and GlobeSt.com. As a lawyer and journalist, Betsy has worked as the director of editorial and content for LexisNexis Lawyers.com, a TV/multi-media journalist for NBC and CBS affiliated TV stations in the Midwest, and an associate producer at Court TV.

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