Nina J. Gruen

Gruen Gruen + Associates

Executive Bio

Nina J.Gruen has been the Principal Sociologist in charge of market research and analysis at Gruen Gruen + Associates (GG+A) since co-founding the firm in 1970. Ms. Gruen applies the analytical techniques of the social sciences to estimating the demand for real estate and to understanding the culture of the groups who determine the success of development, planning, and public policy decisions. She is a pioneer in synthesizing the results of behavioral research with quantitative time-series data to forecast market reactions. Market and community attitude evaluations and programming studies led by Nina Gruen have resulted in the development and redevelopment of many retail, office, industrial, visitor, and residential projects, varying in scale from a single building to large single- and mixed-use projects.


  • Fraught With Fillable Factories

    SAN FRANCISCO—What should an Economic Development Manager take into account when wooing prospective tenants for two now-empty factories? Ms. Real Estate has the answer.

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  • Muddled in the Midwest

    Twenty acres of land in a shrinking Midwest city has this landowner vexed. What does Ms. Real Estate suggest?

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  • Luring the Echo Techies

    What do I include to lure the Echo Techie to my new multifamily development? Ms. Real Estate has the answers.

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  • Cold Feet from Santa Fe

    An artist is thinking about buying in Manhattan, but a bad experience in Santa Fe has her thinking twice. What does Ms. Real Estate recommend?

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  • Mixing It Up in the Suburbs

    How to update a shopping center in a highly developed, rapidly changing suburban market? Ms. Real Estate offers advice on what to do.

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  • Dealing With NIMBYs

    Waterfront multifamily with ground-floor retail in a growing city brought the NIMBYs out. Ms. Real Estate offers advice on what to do.

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