Now What?

By Mike Myatt

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By Mike Myatt, Chief Strategy Officer, N2growth



When things don't go as expected, what do you do? The best leaders always have a back-up plan, so my question to you is: what's your Plan B? My experience with most executives & entrepreneurs is that they are totally committed to and focused on success. As a result, many of them tend to have a major blind-spot (translation: weakness) when it comes to the anticipation of set-backs.  While this is understandable, it is nonetheless naive, and it constitutes a major flaw in the business logic of most strategic plans. This is so much the case that the most often overlooked aspect of strategic planning is adequately addressing contingencies as part of the planning process. In the text that follows, I'll take a closer look at the value of contingency planning... The reality surrounding the success of any implementation is found by understanding that no matter how smart you are, things rarely go as planned. Those that plan in advance for changes in circumstances can adroitly address issues when they occur, while those who must deal with "unforeseen" circumstances don't tend to fare as well. Smart leaders view obstacles as a constant rather than a variable, and incorporate that thinking into their planning.  Any well crafted strategy anticipates obstacles and factors in multiple "what if" scenarios.  Leaders that wait until a problem occurs to deal with it place themselves and their organization at a huge strategic disadvantage. The two most common outcomes created by a lack of contingency planning are: 1.) watching things grind to a halt as you scramble to evaluate options, and; 2.) having fewer options to assess based upon the new found time constraint. Speed is your friend and should be leveraged to your advantage. Speed is aided by anticipation and slowed by a lack thereof. Smart leaders will do everything in their power to keep a decreae in velocity from becoming a self imposed adversary due to a lack of contingency planning. It is important to remember that contingency planning is a key to avoiding costly mistakes. In most cases your wins won't put you out of business, but your losses most certainly can. The three most critical items to focus on when conducting your planning are:

1. Insure that personal accountability is present on any major benchmark, milestone or
    deliverable.
2. Make sure that someone has identified the 5 worst things that could happen with any
    initiative, what steps can be taken to prevent their occurrence, and what measures will be
    taken to overcome them if they happen?
3. Make sure that advance warning signs for potential failures are identified and understood so
    that you have plenty of runway in front of you to implement your contingency plans.

My final suggestion is that you take the time to review all mission critical plans to insure that the proper contingency plans have been put into place.   Sidebar: This post was inspired by a conversation I had last month Mark Oakes (@MarkOOakes) about the historical origin of the term" Plan B." As told by Mark, the story goes like this: Baron Von Bismark was tasked with unifying the axis powers in WW1. He had his aids work for months preparing the perfect unification plan. Upon completion they wanted to immediately put it into action. Bismark said "NO...prepare a second plan in the event the first doesn't work." It became knows as 'Plan B' (B)ismark Plan = Plan 'B'

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