Social Media Week in New York

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While a little bit afield of commercial real estate, (although still relevant to modern information-sharing) GlobeSt.com’s Miriam Lamey will be attending select panels in New York during Social Media Week.

The annual, week-long event is described as “ one of the world’s most unique global platforms, offering a series of interconnected activities and conversations around the world on emerging trends in social and mobile media across all major industries.” A wide range of events are scheduled to take place in New York, and GlobeSt will be publishing special, informative blog posts after the event.

Panels will include:

Tuesday, February 14: How Content Marketing Improves Lead Generation and Sales

What’s the simplest way to connect with your target audience? Talk about what matters to them.

Content marketing changes the focus of your message from you to them. Done well, it reverses the traditional marketing relationship: Instead of you chasing prospects, prospects seek you out!

What content will work for your audience? How do you create content that resonates with your target audience? And what do you do with it once you have it?

Wednesday, February 15: Can Media Companies Get Social

Social media has developed beyond a simple tool for disseminating information into a powerful means of driving business. Media brands are taking notice and not only seeing it as a promotional tool, but as a necessity.

In this panel, moderated by Andrew Edgecliffe-Johnson, Global Media Editor of the FT, media executives from across the industry will explore the challenges and best practices associated with executing a successful social media strategy.

Why have a social media strategy at all? Are media companies any better or worse suited to social media? How much should the strategy be led from the center, rather than left to individual presenters, columnists and reporters? Social media offers companies the chance to understand their customers better, but are media groups set up to take advantage and to handle the data deluge? How much effort should be devoted to social media followers if it comes at the expense of serving the larger traditional audience?

Thursday, February 15: We're All Social Now: Why B2B Marketers Can Get With the Conversation

Businesses now realize that the old B2C playbook — talking to consumers instead of engaging them in conversation — is an outdated model. The social revolution has swept the industry. Now it’s impacting B2B marketing, too. So how do B2B marketers adjust their strategies? Is there a difference in the way workers interact with their professional versus personal networks online? This panel will explore the kind of differentiated marketing programs leading companies are putting into place and lay out the new roadmap for engaging followers in a B2B world.

And on Globest.com, why not take this week’s poll and let us know if you use social media? Which site is your go-to?