About Our Columnist

Nina J. Gruen

Nina J.Gruen has been the Principal Sociologist in charge of market research and analysis at Gruen Gruen + Associates (GG+A) since co-founding the firm in 1970. Ms. Gruen applies the analytical techniques of the social sciences to estimating the demand for real estate and to understanding the culture of the groups who determine the success of development, planning, and public policy decisions. She is a pioneer in synthesizing the results of behavioral research with quantitative time-series data to forecast market reactions. Market and community attitude evaluations and programming studies led by Nina Gruen have resulted in the development and redevelopment of many retail, office, industrial, visitor, and residential projects, varying in scale from a single building to large single- and mixed-use projects.


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It's easy to lump all of "Real Estate" into one big bucket, but there are a great variety of career path options in the business. Each path offers distinct potential for advancement in career compensation and net worth development. I view the primary alternatives as Equity (i.e. institutions, private investment, development, etc), Debt (banks, insurance companies), Services (investment sales, leasing, property management, appraisal) and Public Sector (urban planning, assessment, etc). Further, some career paths are maximized by focusing on one product type such as multi-family, office, retail, industrial, etc. It's very hard to sort all of these alternatives out at an early age, but with time, effort and attention to detail, comes clarity. PAB
Posted by Paul B | Thursday, August 07 2014 at 10:28AM ET