About Our Columnist

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the West Coast region of GlobeSt.com and Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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It really is time to retire the "senior" terminology as a dated, generic name for people over a certain age. There is much research indicating that baby boomers do not relate to the term. We think of it as our parents' generation who seemed to like senior centers, bingo, mauve couches, bridge parties, and dinner at the country club. Most of us have no problem being called boomers, or seeing advertisements for housing for people age 55+. And, no labels are needed, if you just show people what you have to offer. You won't find the term used at most new home, for-sale communities, for good reason. If you need to use some term to headline articles like this, why not call it "boomer housing" or "housing for people 55+"?
Posted by Elisabeth B | Tuesday, June 10 2014 at 10:05AM ET