Your source for focused coverage of the green building movement from our print, online, and conference divisions
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Looking ahead to 2007, Real Estate Media has a number of exciting new initiatives planned and youll be hearing more about many of them as the year progresses. One area in which we are making a major, multi-level commitment is our coverage of green buildings.
An ever-increasing number of commercial real estate owners and developers are recognizing that sustainable projects are both smart business and environmentally responsible. In fact, industry estimates put the near-term growth rate for green development at more than 50%.
Space users, too, are getting behind the green movement. According to a recent poll conducted by McGraw-Hill Construction for Siemens Building Technologies, 40% of corporate executives surveyed said the issue is of high importance, and 43% stated going green was a part of their organizations overall growth strategy.
Companies such as Bank of America, Genzyme, IBM, PNC Financial Services Group and Toyota in addition to an expanding number of home builders, retailers and healthcare institutions are expected to bring green buildings into the mainstream over the next five to 10 years.
And it doesnt end there. Federal, state and local governments are also stressing eco-friendly projects. Currently, Washington, DC officials are considering legislation that would require developers to meet LEED standards.
It is obvious that this issue will continue to have a significant impact on commercial real estate for some time to come. As the leading source of information for the industry, Real Estate Media is committed to keeping our readers up-to-date on new solutions, materials and systems; cutting-edge projects; and the financial implications of green development.
Expect to see several news and feature stories on all things related to building, working and living green in Real Estate Forum as well as our other print and online products. We will be introducing a special green buildings quarterly supplement to Real Estate New York, starting with the March issue, and we expect to bring together the leading experts in sustainability at our RealShare Green Building Conference in Manhattan next December.
For many years, there was the perception that sustainable developments were both time-consuming and expensive. But recent studies show that green building materials, systems and furnishings are more widely available and less costly. Studies show green environments enhance worker productivity and are cost-effective in the long run. Not to mention that its the right thing to do.
Michael G. Desiato
Group Publisher & Editorial Director