chi-kmorganjvmrealty (2) Kim Morgan, marketing manager for the Oak Brook, IL-based owner and operator JVM Realty

CHICAGO—For multifamily operators, online reputation management has never been more important. Apartment shoppers scour sites like Yelp and Google to see what current residents think of a community. They also want to see how a community responds to critical feedback and how responsive they are to the needs of residents.