Pop-Up Shops Coming to US Malls This Season

Pop-up shops, like this one in Dubai, have become more popular in US malls.

CHICAGO, CINCINNATI—Retailers and owners bring new innovations to the marketplace every year, giving each holiday shopping season unique aspects. This year, CBRE researchers anticipate that shoppers across the US will see the emergence of “pop-up warehouses,” along with an even greater proliferation of “pop-up shops,” an expansion of mobile commerce and strength in discount retailing.

“As e-commerce reshapes modern retailing, blurring the lines between online and in-store activity, retailers and shopping center owners must continue to adapt with fresh approaches,” says Melina Cordero, head of retail research for CBRE in the Americas. “We anticipate that this season will showcase strategies of reaching customers through multiple selling channels as well as catering to their demand for new concepts and value pricing.”