Why Women’s Voices Are Needed in Homebuilding

Marcus-Colvin: “I’d still like to figure out how to get more women in our boardrooms, but the numbers are moving in the right direction.”

ALISO VIEJO, CA—Women are the primary decision makers when it comes to home purchases, so the idea of women being more involved in product design makes sense, Joan Marcus-Colvin tells GlobeSt.com. Marcus-Colvin is chief marketing officer for the New Home Co., was Building Industry Association—Orange County Chapter’s 2015 president and is currently and committee chair for the chapter’s upcoming second-annual Women in Home Building Conference. The conference, entitled “Build Your Own Story,” will take place at Soka Performing Arts Center here on April 22^nd and will be a leadership conference open to men and women. For more information on the conference, click here.

We spoke exclusively with Marcus-Colvin and Julie Brinkerhoff-Jacobs, president of Lifescapes International and a panelist at the conference, about the challenges women in real estate face today and where there are growth opportunities for women in the industry. GlobeSt.com was unable to reach panelist Steve Churm, chief communications officer of FivePoint Communities and a panelist at the conference, prior to deadline for the men’s perspective on these issues, but will follow up with his comments at a later date as we receive them.