Daniel Nagel Nagel: “Our value proposition to our renters is a fully renovated luxury apartment $500 less than the brand new apartment building across the street. It’s a very compelling sell, yet very few real estate owners in the area are taking advantage of this gap.”

SANTA ANA, CA—Within the surrounding areas of Santa Ana, CA, there are close to 700,000 jobs, making it an ideal place for apartment investors to focus their acquisitions, Decron Properties Corp.’s VP of acquisitions and finance Daniel Nagel tells GlobeSt.com. As we recently reported, the firm has acquired Adagio at South Coast, a 349-unit multifamily apartment community here, for $96 million. from Prime Residential. Over the last 12 months, Decron has acquired 1,190 units in transactions totaling approximately $334 million. We spoke exclusively with Nagel about Adagio and why his firm likes the Santa Ana apartment market.

GlobeSt.com: How would you characterize the Santa Ana multifamily market?

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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