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The Importance of Research in Designing Buildings

ORANGE COUNTY, CA—A research-based approach using inquiry and relevant questions unveils project-specific information and findings that allow the emergence of tailored ideas, P+R Architects’ Jonathan Lopez tells GlobeSt.com EXCLUSIVELY.

Jonathan Lopez Lopez: “It’s detrimental to bring preconceived answers to a design problem.”

Lopez: “It’s detrimental to bring preconceived answers to a design problem.”

ORANGE COUNTY, CA—A research-based approach using inquiry and relevant questions unveils project-specific information and findings that allow the emergence of tailored ideas, P+R Architects’ design director Jonathan Lopez tells GlobeSt.com. The firm is currently working on or has completed three retail projects in Orange County and San Diego: Del Mar Highlands Town Center in San Diego, Five Lagunas in Laguna Hills and the recently opened Equinox La Costa in Carlsbad. We spoke exclusively with Lopez about these projects, the significance of a research-based approach and how architecture makes a difference in CRE.

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Carrie Rossenfeld

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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