What Nightclubs Can Add to the Retail Mix

Smith: “The club further benefits many of our tenants because it helps to create a longer customer experience for people who are also going to have drinks and/or dinner at the Triangle.”

COSTA MESA, CA—A nightclub business will bring patrons to a center that might not otherwise come to the property and can attract a wider radius of clients compared to typical local entertainment tenants, Greenlaw Partners’ founder Wil Smith tells GlobeSt.com. The firm recently celebrated the grand opening of Time Nightclub, a 13,000-square-foot club at its retail property the Triangle, an entertainment and restaurant destination at 19^th Street and Harbor Blvd. here. The new upscale venue has taken over the former Niketown space and features a 700-square-foot dance floor, state-of-the-art sound system and a fully immersive lighting system for guests to enjoy DJs or live musical acts.

Identity Management Group opened the venue after recently closing Sutra, a popular OC nightclub that had been a Triangle tenant for 13 years. Sutra had evolved into a nationally ranked top nightclub hosting such popular performers as Ludacris, Nelly, Paul Oakenfold, Ice Cube, Snoop Dogg, Mickey Avalon, LMFAO, Far East Movement, Dirty South and Lil Jon.