Achieving 10 Steps Better Than the Competitive Set

Robinson: “We thought we’d be doing 15% creative office in these projects, and all three leases are 30% office.”

CARLSBAD, CA—Creative industrial is raising the bar of expectations among tenants who are looking for better-maintained product owned by those willing to spend on upkeep, RAF Pacifica Group founder and principal Adam Robinson tells GlobeSt.com. The firm has pre-leased approximately 50% of its first creative-industrial spec development, el•e•vate, located at 2870 and 2864 Whiptail Loop here, months before construction is finished.

In fact, Robinson says that while el•e•vate was originally built to serve pure distribution tenants if they desired, this project has also attracted significant interest from industrial users in multiple industries. UNITE Eurotherapy, a global supplier of premium hair-care products, has pre-leased 54,018 square feet or roughly one-third of the project to serve as its new corporate headquarters. B&D Nutritional Ingredients, a leading distributor of dietary supplements, has pre-leased 10,994 square feet. Hydrogenics, a Canadian developer and manufacturer of clean-energy technology specializing in hydrogen generation and fuel-cell products, has pre-leased 5,509 square feet.