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What Are OC Developers Doing to Make Homes Affordable?

ORANGE COUNTY, CA—The simple truth is, “we are not doing nearly enough,” Trumark Homes’ Richard Douglass tells GlobeSt.com in this interview about home desirability and affordability in a high-end market.

Richard Douglass Douglass: “Now is the time to change the paradigm. Ultimately, it’s about developers finding a place where the idea that new and vibrant living is welcome and not a negative.”

ORANGE COUNTY, CA—The simple truth about what Orange County developers are doing to make homes more affordable in the region is, “We are not doing nearly enough,” Trumark Homes’ Southern California division president Richard Douglass tells GlobeSt.com. The California-based homebuilding company is introducing four new residential communities in attractive suburban markets throughout Southern California totaling 363 new homes all in various stages of development: Upcoast in Costa Mesa, Tribella in Santa Ana and Bristol and Founders in Chino Hills. We spoke with Douglass about the affordability question and what strategies developers can use to remove or reduce the obstacles to building entry-level homes in this market.

GlobeSt.com: What are developers doing to make new homes both desirable and affordable in Orange County?

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Carrie Rossenfeld

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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