Mark Whitehead Whitehead: “The new [self-storage] clientele is comprised of savvy and sophisticated shoppers heavily geared to female visitors.”

ESCONDIDO, CA— Self-storage may become more of an integrated part of residential development as this becomes more concentrated with much higher densities and on a grander scale, Brandywine Homes’ principal in charge of construction Mark Whitehead tells The firm recently purchased 3.2 acres of vacant land at 2319 Cranston Dr. in Escondido’s Kit Carson neighborhood and will build 586 self-storage units totaling on 1.74 acres and four custom homes on 12,602-square-foot to 14,000-square-foot lots. This is Brandywine’s first ground-up self-storage development project.