Why Innovative Cos. Are Drawn to SD’s 78 Corridor

Brady: “Overall, the Corridor has a higher-than-average concentration of tech talent—nearly 20% greater than the national average.”

SAN DIEGO—Firms requiring larger amounts of industrial space can benefit from what North County has to offer, San Diego Regional EDC director Kirby Brady tells GlobeSt.com. According to a recent survey by Innovate78 titled “Tech: A Look at the San Diego Region’s 78 Corridor,” which Brady authored, the 78 Corridor of San Diego—home to well-established companies like Thermo Fisher Scientific and ViaSat, as well as up-and-comers 3 Screens and Zingle—has enabled North County San Diego to emerge as a hub for technology. In fact, one in five tech firms in San Diego County is located along the 78 Corridor (which includes Carlsbad, Escondido, Oceanside, San Marcos and Vista).

We spoke with Brady about why innovative firms are drawn to the corridor and what they are seeking in their real estate.