What Do Chili Peppers and Resorts Have in Common?

Telander: “Make sure somebody in your organization has extensive knowledge of the Spanish-mentality marketplace.”

SAN DIEGO—ProGreenUS Inc., an American company engaged primarily with investments in agricultural and real estate projects in Baja California, Mexico, has moved its headquarters from Bloomfield, MI, to San Diego. Concurrent with this move, the company has opened an office for its subsidiary operations in Ensenada, BC, Mexico. This completes a major transformation of the company’s business.

Eighteen months ago, the firm signed of a strategic joint venture agreement with Inmobiliaria Contel S.R.L.C.V., giving the JV access to very large tracts of land for agricultural use in Baja. ProGreen’s agricultural business investment, headed by Contel, launched its farming operations in January of this year, with the signing of a $1-million-plus sales agreement for chili peppers with a major produce importer/exporter to the US market; 1.9 million pepper plants have been planted on the first ProGreen Farms farm, with the impending harvest expected to yield millions of pounds of chili peppers through November.