Urban-Suburban is Growing in the San Diego Market

Carlson: “If you can save money on recruitment, retention and keeping people happy, a little extra rent is fair trade.”

SAN DIEGO—Companies that are willing to pay up for mixed-use space here that focuses on their employees wants, needs and lifestyle will save money in not having to retrain their talent, CBRE SVP Matt Carlson tells GlobeSt.com. According to a recent report from the firm, suburban-office markets that provide an urban-like live-work-play environment—known as “urban-suburban markets”—are well positioned to capture strong demand from office users; established urban-suburban submarkets in San Diego include UTC, Mission Valley and Carlsbad.

Among the most common attributes of these “urban-suburban” submarkets are the presence of abundant retail, office and housing options, as well as employment opportunities, based on a survey of CBRE Research professionals in the 25 largest suburban markets. Established urban-suburban submarkets have the added advantage of amenities like entertainment and recreational offerings, restaurants and grocery stores and public-transportation access.