Evan Gentry Gentry: “Beyond technological advancement, we see partnerships as a channel for alternative business models to continue to gain traction against more traditional players.”

LADERA RANCH, CA—Combining the smart use of technology with in-depth knowledge of the space and stepping in where traditional lenders haven’t been able to meet increasing demand for capital puts alternative lenders ahead, Money360’s CEO Evan Gentry tells GlobeSt.com. The direct lender closed more than $100 million in loans in the third quarter of 2017, bringing the company’s total loan closings to over $450 million, with a target of $600 million in transactions by year-end.

We spoke with Gentry about what tech-enabled firms like his are doing to increase their market share of CRE loans and why they have an edge over traditional lenders.

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Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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