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Brokers Are Embracing High-Tech

Market-leading brokers leverage technology to allow clients to self-serve, getting the information that the client wants when the client wants it, CBRE’s Phil Voorhees tells GlobeSt.com.

Phil Voorhees Voorhees: “‘Pull marketing,’ where the client actively seeks membership in the broker’s marketing queue, thereby engaging the broker in a conversation, will become more prevalent.”

IRVINE, CA—Market-leading brokers leverage technology to allow clients to self-serve, getting the information that the client wants when the client wants it, CBRE EVP Phil Voorhees tells GlobeSt.com. Voorhees leads NRP-West, CBRE’s West Coast retail institutional group team, which recently released an iOS and Android mobile app that allows registered clients self-serve access to all NRP team listings, early notice on new retail investment opportunities and push notifications delivering listing and pricing updates.

Voorhees said in a prepared statement that the app has received favorable feedback since its initial launch at ICSC’s Western Conference & Deal Making event in L.A. in October. To download the iOS app, visit: https://itunes.apple.com/us/app/nrp-west-retail-listings/id1268845006?mt=8. To download the Android app, visit: www.nrpwestapp.com

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Carrie Rossenfeld

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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