What Luxury Movie Theaters Do for Shopping Centers

Windal: “The synergy between the Edwards Irvine Spectrum 21 IMAX & RPX and the balance of the shopping center is undeniable and inseparable since they mutually fuel each other’s success.”

IRVINE, CA—Luxury movie theaters go hand-in-hand with the trend toward experiential retail that offers a huge variety of options for shopping, dining and entertainment to serve as a backdrop for the community’s social lives, Irvine Spectrum Center’s general manager Blake Windal tells GlobeSt.com. The center is home to Edwards Irvine Spectrum Center 21 IMAX and RPX, one of the first megaplex theaters in the world and consistently among the top-grossing theaters in the nation with 5,153 seats, 21 screens, an eight-story IMAX screen and an RPX screen.

Irvine Spectrum recently reported that more movie-goers than anywhere in North America enjoyed “Star Wars: The Last Jedi” at its luxury theater. Thousands of “Star Wars” fans—some waving light sabers, others dressed in Kylo Ren and Luke Skywalker costumes—joined hundreds of thousands of holiday shoppers at the popular entertainment and lifestyle destination and purchased the most tickets during the first two days of the new film’s showing. The theater also sold the most pre-sale tickets in the country to the highly anticipated release.