Tech Trends in Home Selling

Eckardt: “Nearly 100% of homebuyers are searching online in the residential sector.”

SAN DIEGO—More-efficient and streamlined services as well as the explosive use of mobile devices for everything from search to completing transactions have taken hold of the residential financing sector, Purplebricks’ US CEO Eric Eckardt tells GlobeSt.com. As we recently reported, billing itself as “the next generation real estate agency,” the firm launched in Los Angeles and Orange County in September 2017; it has now expanded to three new California markets: Fresno, Sacramento and San Diego.

With Purplebricks, sellers can list their home for a flat seller fee of $3,200. This, according to the company, enables them to save thousands of dollars in standard commission fees, which average 5% to 6% in the US. That amount is typically split in half between the seller and buyer agent commissions.