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Real Estate Firms’ Modern Marketing Strategies

Real estate marketing is a constantly evolving science with new and “smarter” platforms being unrolled by Wall Street and Silicon Valley every quarter—some great and others not so great, Realty ONE’s Kuba Jewgieniew tells GlobeSt.com.

Kuba Jewgieniew Jengieniew: “Twenty-eighteen is poised to be a landmark year for both commercial and residential real estate, and marketing will be a huge part of it.”

IRVINE, CA—Real estate marketing is a constantly evolving science with new and “smarter” platforms being unrolled by Wall Street and Silicon Valley every quarter—some great and others not so great, Realty ONE Group’s founder and CEO Kuba Jewgieniew tells GlobeSt.com.

The locally based firm recently purchased five digital mega-billboards in New York City’s Times Square for the Inman Connect conference, broadcasting five 15-second videos during the week a total of 19,000 times. Realty ONE says no real estate company has ever advertised in Times Square so massively.

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Carrie Rossenfeld

Carrie Rossenfeld

Carrie Rossenfeld is a reporter for the San Diego and Orange County markets on GlobeSt.com and a contributor to Real Estate Forum. She was a trade-magazine and newsletter editor in New York City before moving to Southern California to become a freelance writer and editor for magazines, books and websites. Rossenfeld has written extensively on topics including commercial real estate, running a medical practice, intellectual-property licensing and giftware. She has edited books about profiting from real estate and has ghostwritten a book about starting a home-based business.

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