Chrysler Group
will be moving into
629 West 54th St.,
which was once home to an
Audi showroom.

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NEW YORK CITY-Come 2013, Chrysler Group LLC will be parking in a new space on the Far West Side, has learned. The company—comprised of FIAT of Manhattan and the service operations of Manhattan Chrysler, Jeep, Dodge & Ram—will be moving to 110,000-square-foot auto showroom space at 629 West 54th St., according to CBRE Group Inc., who represented Chrysler on the deal.

“This property is located in a highly sought after market for auto dealerships and we are thrilled to have represented Chrysler Group in securing this new location,” says Michael Kadosh, a vice president at CBRE’s New York Tri-State Retail Services Group, in a statement.

Chrysler Group will be taking the former Audi showroom that fronts on the West Side Highway, one of Manhattan’s busiest thoroughfares that runs along the Hudson River. Audi, which was represented by Kadosh and CBRE’s Jedd Nero in the purchase of 698 11th Avenue, has moved into their new facility.

Chrysler’s move, slated for April 2013, will allow the company to have more square footage and a larger presence in Manhattan. “This new location offers us the optimal opportunity to enrich the dealership experience for our customers,” says Patrick Monninger, dealer principal at FIAT of Manhattan and Manhattan Chrysler, Jeep, Dodge, Ram, in a statement. “Not only will it be on one of Manhattan’s busiest highways, the new site will provide our customers with a more modern facility and the most relaxed setting the city with spacious showrooms, lounges and cafeteria.”

Currently, Manhattan Chrysler, Jeep, Dodge, Ram conducts sales at 678 11th Ave., but has its service operations at 711 11th Ave., adjacent to the FIAT studio. According to a statement from Chrysler, both operations will continue to do business.

The move will also allow service customers to have easier access to the service department at the new location. The company says a service line will extend from 55th Street through 54th Street, and the full service and parts operation will have 30 service bays, up from 18 bays at the current location. Renovations are currently underway. 

“Our new location, with its tremendous exposure to the West Side Highway, will further strengthen our presence in this important area of Midtown Manhattan,” says Peter Grady, vice president of network development and fleet at Chrysler, in a statement. “We will be able to provide our customers with a greatly-enhanced dealership experience with larger and more inviting showrooms and customer waiting areas, as well as additional service bays.”

CBRE’s Jeff DeSano and Scott Young, in Detroit, also represented Chrysler Group. The lease was a direct deal with the Friedland Estate, landlord for 629 West 54th Street.