Young Broker Learns How to Work His Leads

NEW YORK CITY-It’s not always about you, you know. That’s Jason M. Byrne‘s message for fellow brokers working their way up in the industry and trying to solve the mystery of how to generate leads. Byrne, 29, has been a retail sales broker with the New York City office of Marcus & Millichap for nearly a year and a half now, having moved from a retail brokerage position with a Dallas-based firm.

A graduate of Ole Miss (he majored in journalism and psychology), Byrne makes a clear distinction between the brokers who call leads with a give-me-something attitude and those who call to provide information and assistance. “I try every time I reach out to provide information and add some sort of value,” he says. “There are a lot of people out there with their hands out and asking what’s in it for them, and the attitude should be how can I help you and free up your time.”