DENVER—Coldwell Banker Commercial Alliance is launching a new Denver, brokerage and advisory services operation under the direction of two leading local commercial real estate brokerage veterans, Ben Gilliam and Jon Treter.

Gilliam and Treter boast over 30 years of combined local commercial real estate experience and most recently served with Denver’s Newmark Knight Frank Frederick Ross. Mr. Gilliam was also previously with Coldwell Banker Commercial in the Denver market and served on their Global Advisory Board. Coldwell Banker Commercial Alliance a national real estate services firm dedicated to serving small businesses, private investors, and small/mid-cap corporate users of real estate,

As managing principals of Coldwell Banker Commercial Alliance’s Denver office, Gilliam and Treter are commencing recruiting and will formally unveil the new office in April. The office will deliver a full menu of services for small cap and mid-size real estate investors and commercial tenants.

Coldwell Banker Commercial Alliance was launched in New York City in August 2012 by Waterfall Asset Management (Waterfall), with an executive leadership team comprised of brokerage industry veterans CEO Obie Walli and President Bruce Weissberg. This latest Coldwell Banker Commercial Alliance office will be a start-up operation that Gilliam and Teter plan to build quickly by taking advantage of the increasingly positive Denver commercial real estate market conditions. The first Coldwell Banker Commercial Alliance office was formed through a partnership with an established New York City brokerage firm.

“Denver is a hugely important market for us as, particularly with the recent wave of technology entrepreneurs and startups that have been moving to the area,” said Mr. Walli. “Ben and Jon have an exceptional and well-earned reputation locally for knowledge, leadership and their commitment to their clients and the members of their team. They represent exactly what we were looking for to lead our Denver operation and we look forward to working with them and supporting them as they quickly grow the office.”

 The small balance commercial property market—totaling $3.6 trillion in market value in the US—is an underserved segment. Coldwell Banker Commercial Alliance noted that private investors, users and owners of real estate make up 35% of commercial real estate business transacted annually – accounting for approximately $25 billion of gross commission on an annual basis. In addition, the US Census Bureau estimates that 99% of the 6 million firms currently active in the nation fall into the small business category. 

 The Coldwell Banker Commercial Alliance Denver branch office will operate at 1400 16th Street in Denver. For more information about Coldwell Banker Commercial Alliance, visit their website at