Durst, C&W Give WTC Further Push

NEW YORK CITY-With a year to go before the tower opens its doors, One World Trade Center is getting an extra promotional push from the Durst Organization and Cushman & Wakefield. C&W and Durst on Wednesday issued a 48-page brochure intended to send the message that the forthcoming 1,776-foot-tall office tower will be “the world’s signature address for business.” In 2010, Durst signed on as a co-investor in 1WTC with the Port Authority of New York and New Jersey.

Further, C&W is bolstering its global marketing campaign of the tower’s office space with a feature video that will début in 60 countries. It will be shown in the firm’s 253 office reception areas around the world.