The Baccarat Hotel & Residences in Midtown Manhattan will be among the first five SH properties.

GREENWICH, CT-With the first of its Baccarat and 1 Hotels in development, Starwood Capital Group on Thursday said it has brought in C. Scott Rohm as president of SH Group, the brand management company that’s overseeing the launch of the two brands. The appointment comes as SH Group prepares to roll out the first five of the 1 and Baccarat properties over the next 24 months.

“The launches and openings of Baccarat and 1 Hotels in 2014 begin a new era for Starwood Capital Group and our investment partners. With the addition of Scott, we are fully equipped to now bring these high-profile and distinct brands to life,” Barry Sternlicht, chairman and CEO of Starwood Capital Group, says in a release. “Scott will be an invaluable addition to our team, and we are confident his experience and understanding of the hotel industry will help us achieve our goal of innovating at the service level in each brand in the years ahead.”

Rohm brings nearly three decades’ hospitality experience to SH Group. Most recently, he served as president of Turnberry Hotel Group, overseeing its hospitality portfolio in the Southeast. Prior roles include SVP of operations for what was then known as West Paces Hotel Group, prior to its adopting the moniker of Capella Hotel Group in 2011; VP of operations for the Ritz-Carlton Hotel Co.; and numerous positions with Hyatt Hotels & Resorts.

Baccarat Hotel Rabat in Morocco will be the first of the new SH Group properties to come on line, with an opening slated for later this year. Following that will be the Baccarat Hotel & Residences across the street from the Museum of Modern Art in New York City; 1 Hotel & Residences in the South Beach section Miami; 1 Hotel Central Park in Manhattan; and 1 Hotel Brooklyn Bridge Park in Brooklyn.

Starwood Capital Group created SH Group in 2006, as a vehicle to provide it with significant proprietary investment opportunities and maximize returns on hotel investments in the firm’s dedicated hotel funds. Professionals within SH Group also act as Starwood Capital’s in-house design and hotel operations experts. This past November, SH Group brought in Francis Killory as VP of development for the Asia Pacific region. In common with Rohm, Killory has about 30 years’ experience in the sector.