Paul Waters

Save the date: RealShare Apartments East comes to the Hyatt Regency in Miami, FL, on February 26.

MIAMI—It’s a new day for Cushman & Wakefield in South Florida. Paul Waters just came on board as senior managing director and market leader of the firm’s South Florida operations. Waters is charged with overseeing the firm’s overall strategic business objectives and day-to-day activities for the Miami, Fort Lauderdale, and Palm Beach markets.

In an exclusive interview with, Waters shared his growth plan for CushWake’s South Florida operations. In a nutshell his plan is focused on delivering the best quality, and more creative and innovative services to its clients. Indeed, he calls it an “aggressive growth plan.”

“We know that our clients demand not only consistency of service mix, but also geographic consistency,” Water says. “I will be making this a top priority. We will expand our presence in South Florida because it is one of the most dynamic markets in the U.S. and globally. Determining which markets require a strong C&W presence is based on our clients’ need for geographic consistency. This will be a priority for me.”

Ultimately, he says, CushWake will grow in South Florida the same way it has in other major U.S. markets, like Dallas, Chicago, and Atlanta, in recent years. Specifically, that means a combination of organic growth, strategic acquisitions, and alliances. He points to Atlanta’s operations as a perfect example of the firm’s investment strategy in action.

“A year ago we appointed a very capable new market leader from within our own ranks to continue building our market presence,” Waters says. Since then, he notes, the Atlanta office has added 49 total new team members, grown its management and leasing portfolio to 22.8 million square feet, sold and/or financed some of the city’s largest class A office towers, and represented some of Atlanta’s largest tenants with their space, including Carter’s headquarters, the second-largest office lease in 2012.

“Like Atlanta, we are focusing on organic growth in South Florida,” Waters says. “My job is to partner with our teams to drive and execute a clear plan for South Florida growth.”

Before coming on board at CushWake, Waters was executive managing director of Industrial Services with C III Realty’s NAI Global. In that role, he led business development efforts for transaction management services in the Americas, focusing on client portfolio optimization and utilization.

From 2005 to 2008, Waters served as a senior managing director with CBRE. And before that, he was a senior managing director with the former Staubach Company, now Jones Lang LaSalle, from 2000 to 2005.

Come back this afternoon for part two of this exclusive interview. Waters will discuss some of his goals and priorities from a tactical level.