NEW YORK CITY-The Bloomberg administration on Tuesday launched a promotional campaign, “We Are Made in NY,” intended to boost the city’s already active digital and technology sector. Simultaneously, the New York City Economic Development Corp. announced 20 finalists for a competition that encourages tech firms and other creative businesses to hire and expand in Lower Manhattan.

The “We Are Made in NY” initiative builds on the “Made in NY” initiative that was launched in 2005 to bolster the city’s film and TV industry, expanding the program to encompass tech. There’s a website that includes an online job board as well as links to finding subsidized office space, applying for broadband connectivity and competing for grants to expand in Lower Manhattan and participating in technology community events, among others, according to a release. Mayor Michael Bloomberg made the announcement at the headquarters of BuzzFeed, joined by the city’s media & entertainment commissioner, Katherine Oliver, and chief digital officer Rachel Haot.

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