NEW YORK CITY-Dune Capital Management and Greenfield Partners, the majority owners of the Standard Hotel in SoHo, are reportedly exploring either a partial or total sale of their shares in the property.

Crain’s New York Business reports that sources say the decision by Dune Capital and Greenfield to test a sale of the hotel is indicative of low interest rates, skyrocketing real estate values and a number of other factors that are fueling demand.

The hotel, which sits on concrete stilts above High Line Park and is managed and branded by hotelier André Balazs, could net as much as $300 million, the newspaper reports. See story in Crain’s New York Business.