What Do Today's Creative Tenants Want?

LOS ANGELES—The office market landscape across the country is changing in many of the nation’s cities as the labor force and, subsequently, office-using tenant mix, is shifting. That is, cities from New York to Los Angeles are seeing an increasing amount of leases being signed with firms in the more creative fields of media, technology and advertising, as opposed to more traditional professional and financial services companies.

As those creative-type tenants seek to attract and retain the best talent and infuse the space they occupy with their firm’s “personality,” office owners need to adjust their approach to developing and building out space. At the same time, brokers working to attract or find space for such tenants must also alter the way they look at space.