NEW YORK CITY-The Lam Group, the developer of a new mixed-use development project in the Flatiron District, has selected Newmark Grubb Knight Frank Retail and Hospitality Services to market the retail component of the 400,000-square-foot development.

The project will include a Virgin Hotel and another as yet unnamed luxury hotel, as well as retail space.

NGKF’s Rika Lisslö, Ross Perlman and Neal Golden will head the leasing effort of 100,000 square feet at the site, which will take up the entire block frontage on Broadway from 29th Street to 30th Street.

Virgin Hotel New York is scheduled to open in the second quarter of 2016 and is expected to feature 300 rooms, multiple food and beverage outlets, meeting spaces, and a wellness component. Soon to be publicly announced, the second luxury hotel will open at the same time and will offer 300 rooms, spa and other amenities, Newmark Knight Frank officials state.

“It was important to choose a leasing team that understands the relationship between hotel demographics and the connected retail space,” states John Lam, CEO of Lam Group. “This isn’t about filling retail fronts. It’s about creating an exciting, memorable all-around experience.”