The master plan will be implemented in multiple phases over the next 20 years.

COACHELLA, CA-Those who follow @GlobeStcom on Twitter and @GlobeStLIVE may have seen a post teasing the announcement, but has learned that the La Entrada Master Planned Community in Riverside County received unanimous approval by the City Council. Estimated at $1 billion-plus at build out, La Entrada is a 2,200-acre hillside master planned community located along the eastern foothills of the Coachella Valley, about 28 miles east of Palm Springs and 130 miles east of Los Angeles.

The La Entrada Master Planned Community, owned by PSAV LCC, and managed by Las Vegas-based New West Development, will provide approximately 7,800 new homes within three villages at a variety of price-points and will include 1.5 million square feet of retail and commercial lifestyle uses, four new schools and nearly 900 acres of parks, playgrounds, multipurpose trails and open space.

The master plan, designed by KTGY Group Inc., will be implemented in multiple phases over the next 20 years. According to KTGY principal Ken Ryan, and the head of the firm’s Community Planning and Urban Design Studio, new sports fields and a possible regional soccer events facility suitable throughout the year to accommodate sporting events, music festivals, regional events, etc. are also key elements of the plan.

KTGY was responsible for the community master planning and design guidelines, and represented the project in community outreach meetings and City Council Government Relations meetings and presentations. “La Entrada will become the new gateway into the City of Coachella and the region bringing new businesses, services and entertainment to the Valley over the next 20 years,” says Ryan.

“Three separate ‘villages’ have been organized around town features celebrating the pedestrian experience utilizing a village paseo, village green, view top parks, linear parks, passive open space, natural trails and active recreation uses as the armature for integration,” Ryan adds.  

Gateway Villageis a “mixed use” community with entertainment and active sports and recreation uses. Gateway, as the name suggests, would connect the city and region to a new I-10 freeway interchange at Avenue 50. Central Village will serve as the civic core for the community with public space, plazas, places of worship and community serving commercial opportunities. “Most of the project’s residential units, consisting of a variety of housing choices are included within the Central Village and designed as a collection of walkable districts. Hillside Village draws upon the sites unique landform and has been designed to reflect the steeper topography and natural character of the land. Parks and neighborhood serving commercial uses will act as the focal point for the Village,” Ryan says.

According to Ryan, health and wellness is an important community design element with almost half of the site consisting of parks, recreation and natural open space. Sustainability is a significant core element as well. With attention to solar orientation, reduced water consumption, transit opportunities, decreased energy use and blending development with the existing desert terrain. Ryan said that the development is expected to break ground in two to three years.