Chinese Buyers: Submarket, Brand Conscious

NEWPORT BEACH, CA-Chinese investors in hotel assets are interested in very specific submarkets and very specific brands, Rod Apodaca, SVP of CBRE Capital Markets and CBRE Hotels, tells GlobeSt.com. If they aren’t familiar with the asset’s location or brand, they are very unlikely to even consider it.

As GlobeSt.com reported last month, hotels have always been attractive to Chinese investors, and this interest shows no signs of stopping, Greg Karns, a partner with Cox Castle Nicholson in Los Angeles, told GlobeSt.com. But what many Chinese investors don’t realize until after they buy is the amount of work that goes into operating a hotel, he added.