ORANGE COUNTY, CA-Wichita, KS-based Value Place, the largest economy extended-stay hotel brand in the US, is planning to build 12 new hotels in Southern California. The firm is actively pursuing potential building sites, working with San Diego-based KZ DevCo and actively targeting markets that include Los Angeles, San Diego, Long Beach, Orange County, Riverside and Ventura.

Some of the new Value Place properties will be corporate owned and operated, while others will be developed by Value Place franchisees. KZ DevCo’s general partner, Mark Zimmerman, says, “Housing and lodging costs are particularly challenging for travelers and new residents here, which is one of the reasons Value Place is a great fit.”

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