Thompson has previously worked at Ustream, Microsoft and Quarterdeck.

IRVINE, CA—Auction.com has hired David Thompson, an expert in online sales and marketing, as its chief marketing officer. Thompson, who will be based in the firm’s Belmont, CA, office, will lead the firm’s branding, lead-generation, product-marketing and corporate-communications efforts.

Thompson brings to his new role more than 25 years of technology marketing experience at both consumer and business-to-business companies. Prior to joining Auction.com, he served as SVP of marketing at Ustream, a leading platform for live video streaming. He has also led marketing, product and business-development efforts at technology companies including Microsoft and Quarterdeck.

In addition, Thompson was the CMO of Webex, where he named and launched the company, positioned it as a global business brand, guided it through its IPIO and helped grow the business to 2,500 employees and several hundred-million dollars in recurring revenue. He was also CEO and co-founder of Genius.com/LeadRocket (acquired by CallidusCloud), an early leader in the digital marketing automation space, where he grew the company to more than 3,000 customers and earned a place on the Inc. 500 list of fastest-growing tech startups.

“David brings a wealth of experience building global brands, leading diverse marketing teams and launching revolutionary products and services,” says Jake Seid, president of Auction.com. “We’re looking forward to benefitting from his expertise in technology marketing and track record of success with companies ranging from startups to large enterprises.”

Thompson says he is excited about having the opportunity to help build Auction.com into the “dominant brand for buying and selling both commercial and residential real estate online.”

In the Belmont office, Thompson joins Paul Weiskopf, a veteran Silicon Valley corporate strategist, who as GlobeSt.com reported in February, was recently hired as SVP of corporate development. For 20 years, Weiskopf has designed corporate strategies, executed mergers and acquisitions, and managed strategic alliances for some of the world’s top technology companies.