Cumberland Farms

ATLANTA—What do you get when two retail real estate veterans join forces to help commercial real estate developers roll out retail expansion plans? Metro-Hall Retail.

Frank Hall and Mark Gottlieb just launched the firm to offer retailers and service providers across the US development, construction, and advisory solutions. The duo brings a combination of national tenant and commercial real estate development expertise to market that may gain fast traction as retailers continue exploring strategic expansions.

“Although the market is picking up, retailers are seeking third-party solutions to ramp-up their expansion plans without rebuilding in-house teams,” says Hall. “Metro-Hall pulls together the team required to complete the deal, from architects and engineers to legal and leasing—and then manages it throughout the entire development cycle.”

Metro-Hall has dual headquarters in Atlanta and West Palm Beach, FL. The firm is managing six deals under construction and in the pipeline in Florida for Cumberland Farms. Metro-Hall is helping Cumberland expand its newly-launched convenience store prototype from Fort Lauderdale to Melbourne, FL. The firm is also working with Chase Bank.

In 2014, Metro-Hall expects to deliver over $20 million of c-store product in Florida. The firm is offering full menu of development services, including market strategy, feasibility studies, budgets and scheduling, zoning, legal matters, and preliminary construction.

Together, Hall and Gottlieb bring more than seven decades of development and retail experience to the partnership. Hall served as executive vice president of retail real estate for JP Morgan Chase Bank and was responsible for branch openings at a time when Chase expanded annually by 150 locations.

During Hall’s tenure at CVS/pharmacy, he developed and rolled-out the national preferred developer program. In addition to his role at Metro-Hall, he also serves as lead consultant with Frank Hall Consulting.

Since 1997 when he opened the doors, Gottlieb has led Atlanta-based MetroGroup Development on more than 3 million square feet of retail, office, and mixed-use development projects for tenants like CVS/pharmacy, Family Dollar, Chase Bank, and Zaxby’s. Prior to MetroGroup, he managed a team responsible for $100 million in development activities at Branch Properties. Previously, he opened 56 stores in two years for a start-up retailer where he was involved in the initial public offering and eventual sale of the company.

“Now more than ever, deals are tough,” says Gottlieb. “Frank and I formed Metro-Hall to serve as the glue that holds the deal together on a fast-track. We understand retail development from both sides: the retailer and developer owner, so we are confident in our abilities to move projects along smoothly and efficiently and meet the needs of our clients along the way.”