SAN JOSE, CA—Realtor.com, Move, Inc., and the National Association of Realtors said today that they are joining forces to launch a newly-unified marketing campaign.
The goal is “(achieve) a reach and effectiveness far broader than accomplished previously,”
and to “drive consumer awareness of the value that Realtors and realtor.com each bring to the real estate transaction.”
The combined campaign launches the largest cooperative action of the two organizations to date and underscores the deep level of commitment between the NAR and realtor.com. The collaboration will amplify the efforts of each organization by joining the previously individualized marketing campaigns into a cohesive and united front, the organizations say.
“When it’s time to get serious about homeownership, consumers turn to Realtors for unparalleled expertise and support in the biggest financial decision of their lifetimes,” said Steve Berkowitz, CEO of Move. “Realtor.com provides the same trusted experience for consumers in the online research phase of their real estate search, working in tandem to provide the most timely, comprehensive and accurate information available online.
“We are helping consumers understand that our organizations are working closely together like never before to bring the power of our trusted resources to buyers and sellers.”
The collaboration includes a significant marketing commitment from both the NAR and realtor.com to feature realtor.com in national television and radio advertising beginning this summer. The alignment of creative and brand messaging is expected to amplify consumers’ awareness of the unique position of realtor.com and Realtors in serving consumers’ desire for timely, accurate and comprehensive information and sound, trusted advice.
“Realtor is the most trusted brand in real estate, and realtor.com represents the best of our profession, with a commitment to accuracy, timeliness and professionalism that no other brand can match,” said NAR president Steve Brown. “While others applaud themselves for simply talking about the issues, Realtors actually take action to protect consumers’ interests. We invite consumers to join us in these efforts, and are excited about the opportunities ahead.”